a company wants to modify its existing product in the market due to decreasing sales what decision or steps should each level of management take to give effect to this decision?

The three levels of management will together work towards the modification of the product with the motive of increasing sales. The following are the three levels of management.

1. Top Management
2. Middle Management
3. Lower Management

Decisions taken by Top Management for Increasing Sales

1. Direction of modification
2. Drafting Sales Targets and various sales plans and sales incentives
3. How to enhance the value of the product in qualitative terms?
4. Thinking of the financial requirements and constraints and accordingly arranging the amount of capital needed
5. Marketing and promotional techniques required for fostering the sales
6. Various pre-sale and post-sales services to increase the customer base.

Decisions taken by Middle Level Management for Increasing Sales

1. Interpretation of the policies framed by Top Management to the lower level management
2. Hiring necessary personnel with the required qualities and qualifications.
3. Assigning responsibility as per capability and establishing the supervisor-subordinate relationship
4. Cooperating with the team members as well as first line supervisors
5. Taking the feedback and arranging the follow-up meeting

Decisions taken by Lower Level Management for Increasing Sales

1. Interpretation of planned targets to the actual workforce and labourers.
2. Helping and directing the workers regarding how to carry-out the work
3. Maintaining standards, quality control and frequent checks.
4. Minimisation of wastage and motivating the workers so that they can deliver up to their maximum potential.
5. Communicating the grievances and feedback to the middle management and bringing in the changes if required.
6. Arranging the follow-ups meeting and continuous monitoring of the plans and its achievements.