HOW HAVE ADVANCES IN TECHNOLOGY , ESPECIALLY TELEVISION TECHNOLOGY AFFECTED THE DEVELOPMENT OF CONTEMPRORY CRICKET

Advances in technology, especially television technology, have affected the development of contemporary cricket by broadening the viewership and popularity of the game. Coloured uniforms, protective equipments, field regulations, and day-night, limited-overs matches have all helped this pre-industrial, rural game to adapt to the changing modern world. The worldwide reach of satellite television has widened the audience for cricket. The presence of a wide-ranging, mass audience has made cricket a money-making venture for advertisers, television channels and cricket boards. Cricketers too have benefited from the way cricket has been marketed through the media; their better earnings and celebrity status prove this fact.