India's demand for petroleum products is increasing at a rate of approximately 3-4% per annum. Some of this usage, the PCRA argues, is avoidable: it sponsored a project in Delhi which demonstrated that fuel worth Rs. 994 cr per annum is being burnt at traffic signals due to idling of vehicles at red lights. Energy efficiency measures to reduce by 2% India's use of petroleum products, worth Rs. 4 Lakh Crores per annum, could save the country Rs. 8,000 Crores worth of imports
It cites an international acceptance that energy efficiency measures, like turning off car engines at traffic signals and driving at speeds of 45-50 kmph, could help most countries to reduce their use of petroleum products by 20%.
The PCRA promotes a nationwide mass media awareness campaign titled “Save Fuel Yaani Save Money”, broadcast on television, radio, and in newspapers.