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Position: Branch Manager– Direct Sales (Delhi-Janakpuri)

About Us:

Aakash EduTech Pvt. Ltd. (AEPL) is the digital learning arm of Aakash Education Services Ltd. (AESL). AEPL is a rock solid team of 800+ passionate individuals within 2 strong online learning brand names, under its umbrella: 

Aakash Digital( geography access to education in the test-prep segment by removing barriers of geography, income, safety or time. Our unique digital offerings i.e. Aakash Live - live online classes, Aakash iTutor - recorded video lectures and Aakash Practest - integrated test series facilitate right guidance to students preparing for competitive exams from the safety and comfort of their homes. We have a reach in almost 7+ countries and 750+ cities world-wide.

Meritnation ( is India’s leading online learning platform for school students with over 2.0 crore enrolled students across CBSE, ICSE and leading state boards. Its an online tuition company with course offerings for class 1 to 12 and entrance examination (engineering and medical) segment. The company has subscribers PAN India as well as in the Mid-East and has offices across 15 cities in India. Meritnation was a pioneer in Live Classes with more than 80,000+ hours of live class delivered on the platform till date.


The  Branch Manager shall be a part of the fast growing Direct sales group and shall be accountable for the profitable achievement of sales objectives associated with the assigned market, segment, and sales team management. The BM shall lead branches, which consist team of Field Executives with target of ensuring 60+ meetings per FE with the parents of registered users and converting them into paid customers.

The BM is responsible for his/her assigned branches’ sales productivity, and directs their effort in order to have the greatest overall impact on company results. The BM manages all aspects of running an efficient sales team, including hiring, supervising, coaching, disciplining, and motivating direct report sales associates.

Brief About the Role

Job Description

  • Hire & Manage resources at branch, driving and ensuring sales target achievement.
  • The job requires to supervise and manage sales effort by the team by pro-actively inspecting the sales activity and effort amongst Field Executives and ensuring that the quality and quantity of sales effort meets company expectations.
  • Monitoring and working on various sales performance metrics with focus on productivity improvement. Responsible for ensuring profitable sales at branch level.
  • Achievement of the team targets, result orientation, activities and creativity and development of people in the team is the key success area in the job.
  • Hire Vendors and coordinate with them for Home Demo Meetings on a day to day basis.
  • Coordinates the involvement of sales support personnel, including customer support, service, and management resources, so that team performance objectives and customers’ expectations are met.
  • Positively impacts the performance of branch by implementing and managing field support tools, including training programs, productivity initiatives, account and territory planning methodologies, and customer communication tools.
  • Works with market management to ensure market level strategic and business objectives are met by the sales and team
  • Directs and supports the consistent implementation of company initiatives.
  • Leads field forecasting efforts among the team, ensuring that accurate forecasts are completed on a timely basis.
  • Pro-actively assesses, clarifies and validates customer requirements and satisfaction by engaging key customer accounts in conjunction with sales personnel. Provides a management level point of contact for key customers. Builds and maintains strong customer relationships for referrals.

Organizational Alignment

  • Reports to the Regional Head – Alternate Sales
  • Directly manages branch Directly, and 8-15 FE team underneath.
  • Coordinates company executive involvement with customer management.
  •  Works closely with Customer Service and Field Marketing to ensure customer satisfaction, and
  • high levels of field sales support.
  • Tele calling/Call Center background would be an added advantage.
  • Three year college degree from an accredited institution; Master’s in Business Administration (MBA) or equivalent preferred.
  • Minimum 10+ years of sales management experience and at least 7+ Years in handling a Field team of more than 50 Sales Employees.
  • B2C Experience of 7 plus years preferably in Financial Services (Banking, Credit Cards, Loans,CASA), Education, Insurance, Holiday /Space selling, Concept Selling.
  • Excellent Communication and Relationship Management Skills.
  • Ability to understand the local marketplace and adapt to the needs of the market situations from time to time.
  • A good thinker and a great motivator with an eye for hiring good talent to build up a strong team.


Work Experience:Minimum 10+ years of management experience.


Shift: 6 days/week