Subject: Business Studies, asked on 21/2/18

Subject: Business Studies, asked on 21/2/18

Subject: Business Studies, asked on 20/2/18

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​8. Identify the marketing management philosophies used by marketers in the following cases:
​a) A detergent manufacturing company gives more quantity of detergent at the same price - Production.
​b) An artificial jewellery manufacturing company uses metal instead of glass to enhance durability of its products - Product.
​c) A chips manufacturer makes its chips available at almost all the retail outlets - Selling
​d) A book-seller sells the books after getting them binded.
​e) A pharmaceutical company launches pain-killer sprays to facilitate convenient use and fast relief - Marketing
​f) A large-scale retail outlet gives goods to customers in carry bags of paper, jute or cloth only - Societal.
​9. Name the marketing function which is concerned with informing the customer's about the firm's product - Promotion.
​10. Shalini purchased a halogen light heater for winter. The rods stopped functioning within one week of purchase. The retailer of the shop expressed his inability to exchange the product as the sale had already taken place. Which concept of marketing is followed here? - Selling
​11. Aashima purchased a bottle of tomato-sauce from the local grocery shop. The information provided on the bottle was not clear. She fell sick on consuming it. She filed a case in the District Forum under Consumer Protection Act and got a relief.
​(a) Identify the important aspect neglected by marketer in above case - Right to Information.
​(b) Explain briefly the functions of the aspect identified in (a) above.
 

Subject: Business Studies, asked on 19/2/18

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