1.       There is a business of manufacturing ovens, they are considered to be quite good and durable. The company has a network with dealers. Intitially the demand for the event was quite high because of the quality, therefore the company did not pay attention to provide after sales service and maintaining relationships with dealers. As a result demand for oven started decling .the marketing director of the company took note of this step demand for oven started increasing . Identify the promotion mix which the company adopted and explain any two roles the identified mix.
2.       Ashima joined a company as a sales representative. She was very hardworking and impressed the marketing manager with her work. She was asked by the marketing manager to finalize a deal with a customer by allowing him suitable discount subject to a maximum of 20%. Ashima finalized that deal with 18% discount and asked Ashima to finalised the deal at 12%discount which is the normal practice. Identify and explain the principle of management which has been violated and also discuss what are the various consequences of violation of this principle.
3.       N and G after finishing their graduation under vocational stream,decided to start their own travel agency which will book rail tickets and air tickets on commission basis. They also thought of providing tickets within 10 min through the use of internet. They discussed the idea with their providing MR.M who liked the idea and suggested them to first political extra that may affect their business directly or interested going out and visiting places. Identify and state the two components of business environment highlighted in the above paragraph by quoting lines.
4.       Keeping in mind the emerging nature of the securities market in india,SEBI was entrusted with the twin tasks of regulation and development of securities market. Out of this, explain in brief the developmental functions of SEBI.
5.       Briefly discuss any three functions of stocks exchange.
6.       Suhashini, home science graduate from reputed college has recently done a cookery course. She wanted to start her own venture with a goal to provide healthy food at reasonable prices. After analysing various options for starting her business venture, she shortlisted the option to sell readmade and ready to make vegetable shakes and Sattu milk shakes. She evaluated the pros and cons of both the short listed options. Name the function of management being discussed above and given any one of its characteristics. Also briefly discuss any three limitation of the function discussed in this case.
7.       You are a toothpaste manufacturer and have introduced a new brand of toothpaste in the market . How will you determine the price of this product .Explain by giving any 4 points.
8.       An environment conscious company ‘Asthetics ltd’ has its business in all parts of the country. The company follows certain well-defined business principles that result to minimize the employee turnover. Following are some of the environment factors followed by astheics ltd. (i) Honour the law of the country as well as that of the states in which it operates. (ii) Respect the culture and customs of all states. (iii) Provide good quality and safe products to enhance the quality of life throughout the country. (iv) Develop a culture in the company that enhances individual creativity and allows employees to come forward with their suggestions. From the above (a) Identify an explain in brief any one general principle of management and any one dimension of business environment. (b) Identify any two values which the above guideline principle and environmental factors are conveying to the society.
9.       How does the understanding of business environment help the management in the following? (i) Identification of threats and early warning signals.(ii)Improving performance.
10.   State any 4 factors affecting the requirement of working capital of a company.