A German based company manufacturing washing machines wish to add two new products in India namely Air conditioners and refrigerators. Out of the number of applicants the company chose two wholesale firms [ headed by females] whose proposals were very competitive and attractive. The wholesaler firm of air conditioner hired the service of a differently abled retailer Mr Ram at competitive prices to sell air conditioners in Delhi. Ram informed his wholesaler firm head that the consumers of Delhi wish that their houses are cold when they reach their home in the scorching heat of Delhi.Ram also told the Head that he will take appropriate steps to implement their sales promotion schemes. Explain those one service rendered by retailers to wholesalers and manufacturers which are highlighted in the given case by quoting ines.

Dear Student,
Here is your answer,

Follwing services are provided by Retailer Mr. Ram :
1.Providing information : By undertaking personal selling efforts retailers relieve the producers of this activity of individual selling.
For. Example: Ram informed his wholesaler firm head that the consumers of Delhi wish that their houses are cold when they reach their home in the scorching heat of Delhi

2.  Promoting Sales:  Ram also told the Head that he will take appropriate steps to implement their sales promotion schemes.

Regards.

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