A large sized company manufacturing shoes for indian market has to determine whether it should use wholesale set up or its own chain stores for distributing its products. What alternatives would you suggest? Give reasons.

Hey Masudha,

I would suggest that â€‹company should go for  its own chain stores for distributing its products. This is because chain stores offer many advantages which are covered in our Revision Notes. Follow the link to view the same and scroll down to the topic 'Advantages of a chain store'.

https://www.meritnation.com/cbse/class11-commerce/revision-notes/business-studies/business-studies-ncert-solution/internal-trade/1350_5373

Keep Posting!!

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