“ Business environment offers both opportunities as well as threats .” Do you agree with the given statement Discuss it with the help of examples .

Dear Student,
Since environment is a source of both opportunities and threats for a business enterprise, its understanding and analysis can be the basis for deciding the future course of action (planning) or training guidelines for decision making (policy).
For example, entry of new players in the market, which means more competition may make an enterprise think afresh about how to deal with the situation. The company can either take advantage of new players by adopting their technologies. Or they have to suffer with updated technology which will lead to threat.

It enables the firm to identify opportunities and getting the first mover advantages.
It also helps to identify early warning signals and threats. ​​​​​​

Regards

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