Can you explain two ways in which you think advertising affects issues of equality in a democracy?

Dear Student

a. Advertisement creates disparity in the society, and overrides the basic principle of equality.Eextensive amount of money is used in advertising a product. In this way commercial advertisements benefits big business houses and brands who can spend more on advertising. Small companies with medium budget are at a loss, because they are not in a position to advertise their products or bear its costs, hence sell their products in weekly markets. 
b. Advertising focuses on the lives of the rich and famous and makes us forget issues of poverty and discrimination. It makes us take decisions by conditioning our minds and has a potential to create discontent if a certain product is not affordable.Advertisements ignore issues confronting the poor.


Regards

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Dear Student,

The two ways in which advertising affects the concept of equality are as follows :
Firstly, since advertisements use various emotions like caring for the family for promoting their products, those who cannot afford the branded products feel that they are not able to offer the quality product and the care that the brand products appear to offer.
Secondly, overlooking important issues : Since advertising focuses on the lives of the rich and the well known, it makes us forget the issues of poverty, discrimination and dignity; the issues that are the essence of the functioning of equality in a democracy.

Regards,
Priya Agrawal.
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