Case Study Mr. Srikant is the Sales Manager of a reputed corporation. He has 25 employees in his department, and all are paid commission for their sales in their territories. For the past three years, the market for company’s goods has been steadily growing and the majority of Srikant’s staff has met his growth with increased sales. However, one employee in particular, Mr. Krishna has not kept up with the pace. Mr. Krishna has been with his Corporation for over 20 years and is now 56 years old. Mr. Krishna is a friendly man and is liked by his peers and those to whom he sells the company’s products on regular basis. The Company has always considered Mr. Krishna dependable and loyal. Through the years, Mr. Krishna has been counted as an asset to the company, but at the age of 56, he has gone into state of semi-retirement. Mr. Krishna’s sales have not increased as the others have and he does not have the determination to acquire a significant increase in sales. Mr. Srikant wishes to change this situation. He wants to motivate Mr. Krishna into increasing his sales to match that of his younger peers. To accomplish this, Mr. Krishna begin to do more than put in his time, but Mr. Srikant is not sure how to go about trying to motivate him . Unlike the majority of the new employees; Krishna is and old man, who within few years will reach the age of retirement. If you were Mr. Srikant, what would you do in each of the following cases and why? a) Would you threaten to fire him? Justify b) Would you increase the commission? Justify c) Would you increase the retirement benefits for Krishna rather than offering him the increased commission rate? State the reason/ reasons also in this case . d) Would you offer him more status by way of a new title or a new Company car or place is table in a better position in the office? e) Is there some way in terms of appraisal and rewards with which you can motivate Mr. Krishna? If yes then mention the ways in detail which according to you can be applied here. If no, then also elucidate your answer in that case also .

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