Differentiate between Brand and Brand Name?

Dear Student,

A brand name is the name that you use to identify the family of products or services that you offer or a single line of products or services that you offer. For example, Nike is the brand name used on most products manufactured by Nike, Inc. In this example, the business name and brand name are the same.

However, a business name and brand name don’t have to be the same. Many companies have many brands. For example, Apple is a company with many brands such as iPad, iPhone, iPod, and Mac.
Regards.

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