See when we write X + Y —> XY (delta H = - x J), it means that on reaction of X and Y, x Joules were removed to give XY. Hence we can write it as X + Y - x Joules —> XY. In the question given, PCl3 has - y kJ and PCl5 has z (assume) and delta H is - x kJ. Reaction is: PCl3 + Cl2 - x kJ —> PCl5. So substitute energies instead of reactants as: - x kJ - y kJ = z kJ which will give you (-x -y) kJ or —(x+y) kJ