Howdo socio-cultural factors influence our perceptions?

Socio-culturalfactors influence our perceptions by generating differentialfamiliarity and salience of stimuli as well as certain habits ofperception. People living in different cultural settings have varyingperceptions like identification of objects and interpretation ofdepth. For example, in the study carried out by psychologists inAfrica and Europe, it was observed that the Africans have greatersusceptibility to horizontal-vertical illusions as they live in denseforests and regularly experience verticality which overestimated.

Europeanson the other hand, have greater susceptibility to Muller-Lyerillusion as they live in an environment that has right angles. Hence,they underestimate the length of lines characterised by enclosure.