I want an essay on 'MEDIA'

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Media

Media refers to mass media such as broadcast media, print media and the web media. Television and radio are considered broadcast media while newspapers, magazines and journals are known as print media and internet news, the web media. The media is an important source of information through its news segments, entertainment and allows for exchange of ideas, suggestions and comments.

Consumers nowadays have a variety of media outlets compared to a few decades ago. The advent of the Internet and services provided through it, has enabled many of us to gain access to instant and a variety of news and entertainment. In fact, the presence of Internet also has led to creativity among the young consumers with the latter setting up personal websites, blogs and others. It has inadvertently led many students to take advantage of the prevalence of information by copying and plagiarizing writings from the internet news. While the internet has been hailed as the most important advances humankind has made in the 20th century, it is nevertheless open to abuse and exploitation that presents danger to humans.

However, although most of us get our news through the media as many of us have little time to read books or journals, the news presented to us can be biased and one sided. During the invasion of Iraq in 2003 by the United States and its allies, casualty figures of their military personnel were highlighted and hardly any news on the figures for Iraqi civilians and its military personnel. News reported on websites appears more reliable and transparent though one has to be careful about the accuracy of the facts reported. the media news too can misrepresent information to serve the objectives of certain people or authorities in power.

In many Asian nations, there are limits to press freedom. Although the media is allowed to present news and its views as well as perspectives, it is barred from providing news that can potentially create unrest and violence. The government has instituted the Official Secrets Act and Internal security act that allows it to detain anybody including those working in the media for inciting racial or religious violence. However, there is still a degree of freedom in these countries' press compared to other more conservative countries. we have access to news from all around the world and readers are invited to send their views and contributions to be published in the media.

The media is not only an important source of news and opinions but also entertainment. Most young people usually turn on the television for movies, MTV and other entertainment programs. the adults however, prefer news and more educational programs.

Thus, the media plays an important role in our lives as we cannot envisage a life without the daily reporting of national, regional and international news. It would be like returning to the Stone Ages. However, consumers must ensure the news reported in the media is accurate and not one-sided by looking at its contents critically and voicing their views on certain issues.

By-Vinamr Bajaj

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Media

Media refers to mass media such as broadcast media, print media and the web media. Television and radio are considered broadcast media while newspapers, magazines and journals are known as print media and internet news, the web media. The media is an important source of information through its news segments, entertainment and allows for exchange of ideas, suggestions and comments.

Consumers nowadays have a variety of media outlets compared to a few decades ago. The advent of the Internet and services provided through it, has enabled many of us to gain access to instant and a variety of news and entertainment. In fact, the presence of Internet also has led to creativity among the young consumers with the latter setting up personal websites, blogs and others. It has inadvertently led many students to take advantage of the prevalence of information by copying and plagiarizing writings from the internet news. While the internet has been hailed as the most important advances humankind has made in the 20th century, it is nevertheless open to abuse and exploitation that presents danger to humans.

However, although most of us get our news through the media as many of us have little time to read books or journals, the news presented to us can be biased and one sided. During the invasion of Iraq in 2003 by the United States and its allies, casualty figures of their military personnel were highlighted and hardly any news on the figures for Iraqi civilians and its military personnel. News reported on websites appears more reliable and transparent though one has to be careful about the accuracy of the facts reported. the media news too can misrepresent information to serve the objectives of certain people or authorities in power.

In many Asian nations, there are limits to press freedom. Although the media is allowed to present news and its views as well as perspectives, it is barred from providing news that can potentially create unrest and violence. The government has instituted the Official Secrets Act and Internal security act that allows it to detain anybody including those working in the media for inciting racial or religious violence. However, there is still a degree of freedom in these countries' press compared to other more conservative countries. we have access to news from all around the world and readers are invited to send their views and contributions to be published in the media.

The media is not only an important source of news and opinions but also entertainment. Most young people usually turn on the television for movies, MTV and other entertainment programs. the adults however, prefer news and more educational programs.

Thus, the media plays an important role in our lives as we cannot envisage a life without the daily reporting of national, regional and international news. It would be like returning to the Stone Ages. However, consumers must ensure the news reported in the media is accurate and not one-sided by looking at its contents critically and voicing their views on certain issues.

By vinamr Bajaj

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Themass mediaare diversifiedmediatechnologiesthat are intended to reach a large audience bymass communication. The technologies through which this communication takes place varies. Broadcast media such asradio, recorded music,filmandtelevisiontransmit their information electronically. Print media use a physical object such as anewspaper,book,pamphletorcomics,[1]to distribute their information. Outdoor media is a form of mass media that comprisesbillboards, signs or placards placed inside and outside of commercial buildings, sports stadiums, shops and buses. Other outdoor media include flying billboards (signs in tow of airplanes),blimps, andskywriting.[2]Public speaking and event organising can also be considered as forms of mass media.[3]The digital media comprises both Internet andmobilemass communication.Internetmedia provides many mass media services, such asemail,websites,blogs, and internet based radio and television. Many other mass media outlets have a presence on the web, by such things as having TV ads that link to a website, or distributing aQR Codein print or outdoor media to direct a mobile user to a website. In this way, they can utilise the easy accessibility that the Internet has, and the outreach that Internet affords, as information can easily be broadcast to many different regions of the world simultaneously and cost-efficiently.

The organizations that control these technologies, such as television stations or publishing companies, are also known as the mass media

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Each mass media has its own content types, its own creative artists and technicians, and its own business models. For example, the Internet includesweb sites,blogs,podcasts, and various other technologies built on top of the general distribution network. The sixth and seventh media, internet and mobile, are often called collectively asdigital media; and the fourth and fifth, radio and TV, asbroadcast media. Some argue thatvideo gameshave developed into a distinct mass form of media.[6]

While a telephone is a two way communication device, mass media refers to medium which can communicate a message to a large group, often simultaneously. However, modern cell phones are no longer a single use device. Most cell phones are equipped with internet access and capable of connecting to the web which itself is a mass medium. A question arises of whether this makes cell phones a mass medium or simply a device used to access a mass medium (the internet). There is currently a system where marketers and advertisers are able to tap into satellites, and broadcast commercials and advertisements directly to cell phones, unsolicited by the phone's user[citation needed]. This transmission of mass advertising to millions of people is a form of mass communication.

Video games may also be evolving into a mass medium. Video games convey the same messages and ideologies to all their users. Users sometimes share the experience with each other by playing online. Excluding the internet however, it is questionable whether players of video games are sharing a common experience when they play the game separately. It is possible to discuss in great detail the events of a video game with a friend you have never played with because the experience was identical to you both. The question is if this is then a form of mass communication.

Massively multiplayer online role-playing games (MMORPGs) such as Runescape provide a common gaming experience to millions of users throughout the globe. It is arguable that the users are receiving the same message, i.e., the game is mass communicating the same messages to the various players.

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