If "IT" is used as a pronoun for non living things then why sometimes "HE" or "SHE" is uses as pronouns for non living things?

It is used as the sentence is seemed to be, like if it is wanting to show only that it is a thing then it is used but if it wants to personalise a thing then he or she is used, like:
IT - It is my doll
HE or SHE - She is my favourite doll.
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because we sometimes personifies it that's why sometimes we use she or he..
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