Marketing Assignment
1) Narrate the importance and Functions g Sales Management ?
2) Marketing v/s Sales
3) critically analyse the Evolution Of Sales Management .
Solution:
Answer to your second question is provided below:
The following points highlight the difference between marketing and sale.
| Basis of Difference | Marketing | Sale |
| 1.Scope of the Term | Marketing is a wider time and involves a number of activities such as planning, designing, after sale services, etc. | Sale is a narrower term and is confined just to the transfer of ownership of the product from the seller to the purchaser. |
| 2.Starting point | Factory is the starting point | Market is the stating point |
| 3.Means of profit Maximisation | Marketing lays emphasis on enhancing customer satisfaction for maximising profits. | It emphasis on maximising the sales for maximising profits. |
| 4. Scope of Activities | Marketing activities start before production and continues even after the sale of the product. | Sale start only after the production of the product. |
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