Please solve this business studies case study. (5-6 marks)
Dear Student
Element of marketing mix that are that are covered in the paragraph are as follow -
1. Product mix - It covers the product that a firm is offering to the market. Here the product is organic vegetables, pulses and spices.
Lines - " decides to ventures out by producing organic vegetables, pulses and spices".
2. Place mix - It is also considered as physical distribution of product to make it available to the right person at the right time.
Lines - "They took the service of logistics firm for further making the product available at the right time and place."
3. Promotion - It includes all activities that help to introduce the product or service in the market or to pursued the target customer.
Lines - " They roped their brother to do the marketing of the product and further introducing the product in the market".
4. Pricing - It is the amount that customer is willing to pay for buying any particular product. Pricing is depends on various factors like demand of the product.
Lines - " there were many factors that need to be considered for pricing=. They considered all one by one"
The two factors that need to be considered are:
(i) The utility and demand - Utility helps to determine the price of the product and demand also intensifies its price. Utility tells how much a buyer can pay for it.
(ii) Product cost - How much a cost incurred while producing any particular product also affects it pricing.
Regards
Element of marketing mix that are that are covered in the paragraph are as follow -
1. Product mix - It covers the product that a firm is offering to the market. Here the product is organic vegetables, pulses and spices.
Lines - " decides to ventures out by producing organic vegetables, pulses and spices".
2. Place mix - It is also considered as physical distribution of product to make it available to the right person at the right time.
Lines - "They took the service of logistics firm for further making the product available at the right time and place."
3. Promotion - It includes all activities that help to introduce the product or service in the market or to pursued the target customer.
Lines - " They roped their brother to do the marketing of the product and further introducing the product in the market".
4. Pricing - It is the amount that customer is willing to pay for buying any particular product. Pricing is depends on various factors like demand of the product.
Lines - " there were many factors that need to be considered for pricing=. They considered all one by one"
The two factors that need to be considered are:
(i) The utility and demand - Utility helps to determine the price of the product and demand also intensifies its price. Utility tells how much a buyer can pay for it.
(ii) Product cost - How much a cost incurred while producing any particular product also affects it pricing.
Regards