Q.4. Name and explain the network of retail shops that are owned and operated by a manufacturer or dealer.
Dear student,
The network of retail shops that are owned and operated by a manufacturer are chain stores.
The following are the features of chain stores:
The network of retail shops that are owned and operated by a manufacturer are chain stores.
The following are the features of chain stores:
- They are located at different localities making it convenient for the customers.
- The management and supervision of each chain stores is with the branch manager.
- They are centrally controlled by a head office.
- There is no bargaining in such stores.
- The head office keeps a check on the operations and quality of different stores