Rise of intermediaries

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Firm or person (such as a broker or consultant) who acts as a mediator on a link between parties to a business deal, investment decision, negotiation, etc. are called intermediaries. Intermediaries usually specialise in specific areas and serve as a conduit for market and other types of information. Also called a middleman.
 

• It is not possible for the manufacturer to get in touch with all his customers directly. So Intermediaries connect the producers and consumers.
• They take care of two very significant hurdles of trade -Distance between the place of manufacture and consumption, and the time gap between creation and use.
• Intermediaries make goods accessible to the consumer at a reasonable price.
• They also provide information about the change in taste of consumers and activities of opponent companies in the market.

The above points lead to the rising of intermediaries in the market.

Regards,