services provided by wholesalers to manufacturer and retailer
Services of Wholesaler to manufacturer are:
1. wholesaler help the manufacturers to avail the benefits of large-scale operations as they buy goods in large quantity.
2. wholesalers do sales promotion. they perform the task of persuading the retailers to display & sell the products at their retail outlets.
3. they provide market information regarding taste and preferences; and expectations of customers to manufacturer.
4. they provide the facility of storage of goods to manufacturer.
5. they provide financial support too.
Services of wholesaler to retailer:
1. provide them a wide variety of goods in one-line of product.
2. wholesaler act as the warehousekeeper of retailers.
3. bears various risks like risk of change in demand, risk of damage in transit, risk of theft in warehouse etc.
4. wholesaler arrange for transportation facility and deliver goods at the doorstep of retailer.
5. they assist small retailers by advising them on matters like quality of product etc.
1. wholesaler help the manufacturers to avail the benefits of large-scale operations as they buy goods in large quantity.
2. wholesalers do sales promotion. they perform the task of persuading the retailers to display & sell the products at their retail outlets.
3. they provide market information regarding taste and preferences; and expectations of customers to manufacturer.
4. they provide the facility of storage of goods to manufacturer.
5. they provide financial support too.
Services of wholesaler to retailer:
1. provide them a wide variety of goods in one-line of product.
2. wholesaler act as the warehousekeeper of retailers.
3. bears various risks like risk of change in demand, risk of damage in transit, risk of theft in warehouse etc.
4. wholesaler arrange for transportation facility and deliver goods at the doorstep of retailer.
5. they assist small retailers by advising them on matters like quality of product etc.