Solve the question

Dear Student,
Here is the answer to your Ist Query:

(a) Public Relation. Public relation is the sustained and planned effort to influence public opinion and to establish and maintain mutual understanding between an organisation and the public.

(b) Role of public relations :

  1. Smooth Functioning of Business
    As quoted in definition by public association relation, it helps in analysing trends, predicting their consequences, counselling organisational leaders and implementing planned programme of action, and thus helps in smooth functioning of business and achievement of objectives.
  2. Building Corporate Image and Brand Equity
    Public relations covers a wide range of tactics, tools and programmes to promote and protect company’s image and products. It uses the tools to build corporate image which ultimately affects favourably on its products. It pursues for this purpose-up keep of parks, gardens, sponsoring sports events, etc
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For rest query , kindly post in separate thread fo rapid response.
Regards.

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