state two things that has to be taken into consideration to measure market standing

Two things that have to be considered while measuring market stading are as follows.

1) SWOT analysis - SWOT analysis, i.e, analysis of Strengths, Weaknesses, Opportunities and Threats of the firm and its competitors must be conducted while measuring the market standing of the firm.

2) Key Players - Key players prevailing in the market must be determined to measure actual market standing of the firm.
 
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