The people of some regions translated the slogan of come alive used by Pepsi company as come out of Grave as a result company lost its market share the other than picking up . which value is missing in the above paragraph

This is the effect of social environment
The social environment has great influence over the demand of customers because social environment constitutes taste, preference, tradition and expectations.
social environment may affect the business slowly or quickly but the cost of ignoring the customs, traditions, tastes and preferences of the people could be very high