What is publicity 🙂🙂
Dear student, Publicity refers to a non-personal form of communication, wherein, mass media plays an important role in the dissemination of information. It is similar to advertising. However, as against advertising, it is an unpaid from of communication. That is, it does not involve any kind of direct expenditure. This is because publicity does not involve any identified sponsor for the communication. Publicity plays an important role in promoting the products at a very large scale. Along with this, it helps in reaching out to even those people who maybe left out from the sources of paid communication. In addition to this, as the information is circulated through independent sources, publicity is more credible than other sources. Regards