what is the basic idea behind place mix

Dear Student,
Place element of marketing mix refers to distribution of products to make them available to customers for purchase and consumption. Distribution of products is an important element of marketing mix because if the products are not made available to the customers at the right place ,in right quantity and at right time they would not buy the products. Distribution element involves two broad functions namely -
A) the choice of distribution channel through which the product shall flow from the manufacturer to ultimate users