When is a consumer said to be rational ?
Kindly refer the given link for a similar query.
https://www.meritnation.com/ask-answer/question/who-is-a-rational-consumer/theory-of-consumer-behaviour/4542013
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https://www.meritnation.com/ask-answer/question/who-is-a-rational-consumer/theory-of-consumer-behaviour/4542013
Regards