why is it essential for india to live upto the reputation of our ancestors and desperately revive its image in the world as a clean and healthy tourist destination

The Prime Minister has called for a change in governance attitude geared towards hygiene and sanitation, his pursuit of cleanliness has also been tied to the thrust of an economic activity, contributing to GDP growth, reduction in healthcare costs and generate further employment. The cleanliness drive will be crucial in promoting tourism and global interest in India because world class levels of hygiene and sanitation will be required to bolster India into the august company of top fifty global tourist destinations. This would bring about a seismic shift in the way in which India is perceived globally and contribute towards the building of its image as an emerging superpower. Solid waste and waste water management through the public-private-partnership model will be initiated in 500 towns and cities across India. India has been blessed with a geographical, cultural and linguistic diversity which is so rich and varied that it said, one will need a lifetime to explore each and every part of India. The tourism potential of India is immense and still to be explored fully. Each century has brought a new culture on to Indian soil leading to a diversified commingling that has shaped modern India. There are so many places of historical interest, heirlooms left over from the various centuries which are not a part of the collective history and heritage of Indian citizens, from the Harappan civilization to the British era onwards. From the mosques and minarets, to the temples and churches as well as synagogues, India is a living testament to its vast and varied religious heritage. Being a secular country, every religion in India has full liberty to celebrate its special festivals in which the entire country participates as a whole. For those looking to just get away from the madding crowd, hill stations during summers, the sun-kissed beaches in winter and leisure tourism are the go-to options, as the motto here is the guest is akin to god. Over the years, medical tourism has also emerged as an extremely viable option, considering world-class facilities are made available at half the prices here, enabling more and more people to come to India for their healthcare. The options enumerated so far are just some instances of India’s diversified touristic potential, there is so much more waiting to be explored in what can truly be the dream destination for tourists.