why is the rise for of consumer awareness essential?explain measures to protect the interest of the consumers

1) If consumers are actively involved, companies will also be on their guard and offer better services and products, offering greater value.
2) Consumers must be aware of not only the products but also legal measures to protect themselves.
3) The Government imposed certification marks such as ISI mark for industrial products, AGMARK for agricultural products, etc., that ensure product quality for consumers.
4) The enactment of COPRA (Consumer Protection Act 1986) has given strength to consumer movement.
5) RTI (Right to Information) Act, has ensured that consumers are able to get information on functioning of government institutions as well.

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consumers are exploited in a number of ways in the market. they find themselves difficult to protect their interests. sometimes traders indulge in unfair trade practices such as under weight,under measurement,adulteration and hoarding etc. whenever a complaint regarding goods or services is made the seller tries to shift all the responsibility on to the buyer because of all such things consumer awareness is essential.

measures are- rules and regulations are required to protect the interests of consumers,awareness should be made,consumers should know their rights and duties etc..

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