Your company has recently launched a wide range of washing machines. You do not want to incur huge cost. What are different alternative distribution channels that you can follow? How these would benefit the company?
Dear Student,
Since the company does not want to incur huge cost, thus the company can follow indirect selling through intermediary. That is, the company can follow the following distribution channels.
1. One level channel
2. Two level channels
3. Three level channels
These channels will benefit the company as intermediaries play an important role in the distribution of goods. This topic is covered in our NCERT solutions. You can refer to the same following the below mentioned link.
https://www.meritnation.com/cbse/class12-commerce/ncert-solutions/business-studies/business-finance-and-marketing---ncert-solution/marketing/page358-short-answers-qno8/1382_3729_30493/discuss-the-role-of-intermediaries-in-the-distribution-of
All the best for your exams!!
Since the company does not want to incur huge cost, thus the company can follow indirect selling through intermediary. That is, the company can follow the following distribution channels.
1. One level channel
2. Two level channels
3. Three level channels
These channels will benefit the company as intermediaries play an important role in the distribution of goods. This topic is covered in our NCERT solutions. You can refer to the same following the below mentioned link.
https://www.meritnation.com/cbse/class12-commerce/ncert-solutions/business-studies/business-finance-and-marketing---ncert-solution/marketing/page358-short-answers-qno8/1382_3729_30493/discuss-the-role-of-intermediaries-in-the-distribution-of
All the best for your exams!!