Longman Panorma Civics Solutions Solutions for Class 7 Social science Chapter 8 Media Of Advertising are provided here with simple step-by-step explanations. These solutions for Media Of Advertising are extremely popular among class 7 students for Social science Media Of Advertising Solutions come handy for quickly completing your homework and preparing for exams. All questions and answers from the Longman Panorma Civics Solutions Book of class 7 Social science Chapter 8 are provided here for you for free. You will also love the ad-free experience on Meritnation’s Longman Panorma Civics Solutions Solutions. All Longman Panorma Civics Solutions Solutions for class 7 Social science are prepared by experts and are 100% accurate.
Page No 59:
Question A.1:
The activity through which a product is promoted is known as ___________.
Answer:
The activity through which a product is promoted is known as advertising.
Explanation - Advertising is the promotion of a product with the intention to create its awareness among consumers and increase its selling potential in the market.
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Question A.2:
__________ name helps to differentiate one product from the other of a similar type.
Answer:
Brand name helps to differentiate one product from the other of a similar type.
Explanation - Brand name helps consumers distinguish between products of the same category and increases their recall value. It also creates a mental image about the product among consumers.
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Question A.3:
Advertisements attach __________ to a product to help the customer choose a product.
Answer:
Advertisements attach brand value to a product to help the customer choose a product.
Explanation - Advertisements highlight some aspects of a product that can be related to certain values in the consumer's mind. Thus, they create a brand value about the product that appeals to the customer and helps him/her in making a choice.
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Question A.4:
A packaged product is seen as being ________ than the unpackaged one.
Answer:
A packaged product is seen as being better than the unpackaged one.
Explanation - A packaged product is perceived as better than the unpackaged one due to its branding. It is advertised better in the market and is also believed to be trustworthy.
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Question A.5:
Government brings out advertisements carrying a __________.
Answer:
Government brings out advertisements carrying a social message.
Explanation - Government advertisements carry a social message as the government has certain social obligations, unlike the private sector. Advertisements encapsulate the message and reach out to a large audience.
Page No 60:
Question B.1:
What is an advertisement?
Answer:
Advertisement is a promotional activity through which information on a particular product or service is given to customers. The aim of advertisements is to induce consumers into buying a particular product or service.
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Question B.2:
How is a brand created?
Answer:
A brand is created through distinctive features like a name, sign, symbol or a design. It creates an image about a product or products of one company to differentiate them from similar products of other companies.
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Question B.3:
Why is giving a name to a product not enough?
Answer:
Giving a name to a product is not enough as it is also necessary to imbibe the product with certain values that a customer can identify with. Creating such a link between the customer and the product will enable him/her to make a positive choice about purchasing the product.
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Question B.4:
What is brand value?
Answer:
Each brand of any product or service adheres to a particular value or characteristic that appeals to the consumer and helps him/her to identify with it. It creates a recall value and a mental image of the product. This is known as brand value.
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Question B.5:
Why is a branded product considered better by the consumer?
Answer:
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Question C.1:
In what ways do you think advertisements affect inequality in a society?
Answer:
Advertisements, although free, creative expressions, exhibit inequality. This is because they are targeted at the economically well off sections of the society. Advertisements are also costly to create. It takes a lot of money to make an advertisement and to show it through various media is also very costly. Moreover, since these advertisements have to be shown repeatedly for people to be able recall them, the cost of the product increases manifold. Such a large amount of money can be spent only by big business houses. People with smaller businesses cannot afford to spend such money on advertisements. This affects the sales of smaller businesses and products and creates inequality in the society.
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Question C.2:
How is an advertisement created? Describe the process.
Answer:
An advertisement is made in the following steps:
- The company/manufacturer decides on what product is to be advertised
- An advertising agency is hired. The agency identifies the target consumers after surveying various sections of the society in different cities and towns.
- A marketing strategy is drawn up and the product is tested on a small segment of the target consumers, along with visuals and advertisements.
- After the success of the marketing strategy, the advertising campaign is finalised.
- It is released in the media along with the product.
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Question C.3:
'Advertisement can benefit only the big companies'. Do you agree? Why or why not?
Answer:
Advertisements require large investments. It costs a lot of money to make an advertisement and show it through various media. These advertisements have to be shown repeatedly to retain their image in the minds of people. Advertisements may also contain endorsements by celebrities who charge a high fee for associating themselves with the product. Endorsements by celebrities add to the cost of the product in the market. Such a huge amount of money can be spent only by big business houses. People with smaller businesses cannot afford to spend such money on advertisements and packaging. Consumers tend to believe that packaged and advertised products are better and this affects the market share of smaller companies. Thus, advertisements are beneficial only for big business houses, which have the requisite monetary resources to advertise their products.
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Question D.1:
Brand
Answer:
A brand is an identification given to a product manufactured by a particular company to create its distinct image. It is created by using a name, sign, symbol or design or a combination of these features. It creates a distinctive image of a product in the eyes of consumers. Messages are associated with brands to create brand value which, in turn, distinguishes a brand from its competitors. It creates aspiration among consumers as ownership of a certain brand represents the possession of these values.
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Question D.2:
Advertisement
Answer:
Advertisement is a promotional activity through which information on a particular product or service is given to customers. Advertisements aim to induce consumers into buying a particular product or service. Advertisements help in creating brands or an image of a product.
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Question D.3:
Social advertisement
Answer:
Social advertisements are the advertisements that contain social messages. These advertisements are made by the government or by private agencies. The objective of such advertisements is to change public attitude and behaviour by creating awareness on certain important issues, such as educating the girl child or the vaccination against polio.
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Question D.4:
Making an advertisement
Answer:
Making an advertisement is a costly and elaborate process. It involves a company that wants its product to be advertised and an advertising agency that executes it. The agency has to identify the targeted consumers, take samples and conduct surveys, formulate marketing strategies and carry out marketing campaigns. It does that on behalf of its client, which is the company manufacturing the product.
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