JEE Topper chosen by PM Modi as Brand Ambassador for ‘Digital India’

The Government of India, led by the Prime Minister Narendra Modi, launched the ‘Digital India’ initiative on July 1, 2015 at the Indira Gandhi Indoor Stadium in New Delhi, in the presence of all people of importance from India Inc. The idea behind the launch of ‘Digital India Week’ is to bring the digital revolution to the masses, provide a transparent and efficient governance and bridge the rich-poor divide.

iit jee topper kruti tiwari brand ambassador for digital indiaIIT JEE topper Kruti Tiwari, a native of Mhow in Indore district, Madhya Pradesh, has been appointed its brand ambassador of the programme. Kruti was personally chosen by the PM. Kruti secured the 47th rank in this year’s JEE Advanced and topped the list of women candidates. Kruti is likely to join IIT Bombay. As an ambassador of the campaign for the next one year, Kruti will extensively travel across the country.

“I was very happy. I never thought that I will be the brand ambassador of such a big brand that too from a government. The Prime Minister wanted someone young. The PM wants to spread the message what government is doing about e-locker, e-scholarship that’s why he chose a young person. It is really important for students like us to know about e-scholarships, before we used to run from pillar to pillar. I will make my friends aware about all the services through social media”, she said.

As part of the initiative, the PM has announced products such as Bharat Net, Digital locker and National Scholarship Portal. An investment of Rs 4.5 lakh crore and jobs for at least 18 lakh people has been stated as an aim of the project.

 

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