discuss the role of media in promoting the game of cricket .
Role of Media in promoting the game of cricket:
a. It has broadened the viewer ship and popularity of the game.
b. The presence of mass audience has made cricket a money-making venture for advertisers, television channels and cricket boards.
c. Cricketers have benefited from the excessive marketing of the game. They have been endorsing products and have been accorded celebrity status.
d. It has made cricket religion in many countries like India.
e. It has taken cricket to towns, villages, to the masses.
f. It has inspired many children, youth to pursue cricket as a career.
g. It has brought the people of the World together transcending all differences.
h. Colored uniforms, protective equipment, field regulations, and day-night, limited-overs matches has helped cricket to the adapt to the modern world.
a. It has broadened the viewer ship and popularity of the game.
b. The presence of mass audience has made cricket a money-making venture for advertisers, television channels and cricket boards.
c. Cricketers have benefited from the excessive marketing of the game. They have been endorsing products and have been accorded celebrity status.
d. It has made cricket religion in many countries like India.
e. It has taken cricket to towns, villages, to the masses.
f. It has inspired many children, youth to pursue cricket as a career.
g. It has brought the people of the World together transcending all differences.
h. Colored uniforms, protective equipment, field regulations, and day-night, limited-overs matches has helped cricket to the adapt to the modern world.