120-200 word article on promoting tourism in India

answer is not up to the marks

n the past decade, tourism has become one of India's fastest growing markets, contributing to millions of service industry jobs. The Ministry of Tourism launched the Incredible India campaign in 2002, promoting India as a premier vacation spot. The campaign was successful, and now India is one of the top destinations for travelers from the U.S. and Canada. In August 2009 outbreaks of swine flu threatened India's late summer tourist season. Many travelers canceled trips rather than risk infection. Still, fears have now subsided and tourism seems to be growing steadily.

Incredible India Campaign

The Indian Ministry of Tourism launched the Incredible India campaign in 2002 to encourage visitors from around the world to experience India. The concerted marketing effort included print, radio and television ads. The campaign also included road shows, which were planned for the UK, Canada, Singapore, Malaysia, Russia, Australia and New Zealand. The successful campaign received attention and praise from travel professionals and is credited with increasing the number of tourists to the nation within just a few years.

More Lodging Available

 

While the Incredible India campaign succeeded in bringing tourists to India, a lack of available lodging had to be addressed before the nation could handle a large increase in visitors. As one solution to the problem, the Ministry of Tourism has encouraged Indian entrepreneurs to start hosting tourists in bed and breakfast style guest lodging. These B&Bs offer visitors an authentic experience with Indian cuisine, culture and people, as well as an increase in the number of guest rooms available in metropolitan areas.

Transportation and Accessibility

India's crumbling infrastructure is another hurdle to the successful growth of the tourism sector. The Indian government is allocating funds to improve the infrastructure of the nation, improving access to rural areas so they become attractive to visitors. One such improvement has been the installation of heliports, where visitors can easily travel from a major metropolitan area to a rural area by helicopter.

Heritage & Ecotourism

 

Many visit India seeking signs of the ancient culture founded there. A popular heritage sight is the Taj Mahal, which attracts millions of visitors each year. India's Ministry of Tourism attempts to implement sustainable practices, promoting the ideals of ecotourism to its partner sites and tour guides. The Ministry also is integrating the ideals of conservation and preservation of the local ecology and culture to the greatest extent possible. The Ministry is working to create unique tourist experiences in rural India that promote local culture and have a low impact on the environment.

Health and Wellness Tourism

As the birthplace of yoga and Ayurveda, India has a particular appeal to visitors who are searching for spiritual and physical healing. Since the Beatles visited an Indian ashram in the late 1960s, the popularity of visiting these spiritual yoga centers has grown among Westerners. The Ministry uses that popularity to highlight these traditions in their campaigns.

Tourism plays a vital role in the economic development of a country. Tourism is the second largest foreign exchange earner in India. The tourism industry employs a large number of people, both skilled and unskilled. It promotes national integration and international brotherhood.
India has fascinated people from all over the world with her secularism and her culture. There are historical monuments, beaches, places of religious interests, hill resorts, etc. that attract tourists. Every region is identified with its handicraft, fairs, folk dances, music and its people. The Departments of Tourism promotes international and domestic tourism in the country. The Tourism Advisory Board recommends measures for promotion of tourist traffic in India. Indian tourism is adversely affected by terrorism, tours and pollution. Sincere efforts could help to further develop the Indian tourism industry.

Tourism is one of the fastest growing industries of the world. It plays vital role in the economic development of a country. India is one of the popular tourist destination in Asia. Bounded by the Himalayan ranges in the north and surrounded, on three sides by water (Arabian sea, Bay of Bengal and Indian Ocean), India offers a wide array of places to see and things to do. The enchanting backwaters, hill stations and landscapes make India a beautiful country. Historical monuments, forts etc. add to the grandeur of the country. They attract tourists from all over the world.

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