A company decides to launch new models of a product to take on competitions. What type of plan it is ?

Dear student,

Its strategy, as it is competitive in nature, and in the given case the company is launching new models of existing product to cope up with competiton.

Regards

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Strategy
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Strategy
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No the answer is programme as the product is new .
It could have been strategy if there were any new changes or any other promotion of the same product.
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if a whole new product us going to be launch by company , it must be program but if it is related to existing goods then it must be strategy...
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