“Although conventionally a business is carried out with the sole aim of earning profit, however, now-a-days with the growing diversities, business has expanded its definition in terms of its objectives. It is no more limited to just earning profits but has grown beyond that”. Explain.

Dear student,

Business requires multiple objectives since it has to balance a number of needs and goals related to various aspects of society. Following only one objective cannot lead business towards excellence.

Wealth Maximisation Concept

Wealth maximisation concept refers to those financial decisions that aim at maximising
the shareholders wealth.
The primary objective of wealth management for a company is to opt for those financial
decisions that prove gainful from the point of view of its shareholders.

The shareholders are said to gain when the market value of the shares held by them rises,
which in turn takes place when the benefits from the financial decisions made by the
company exceeds the cost involved. To achieve wealth maximisation business objectives can be classified to five.

Five of the objectives of business are described below (i) Profit Maximisation

(ii) Market Standing

(iii) Innovation

(iv) Productivity

(v) Social Responsibility

Following only one objective cannot lead business towards excellence. Objectives are needed in every area where performance and results affect the survival and prosperity of business.
Regards



 

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