Business studies chapt of marketing management.

Dear Student, (a) 'Public Relation', It refers to the activities undertaken by an entity to promote and protect the image of its organisation or its product. It aims at strengthening the relations of the organisation with that of its customers, shareholders, employees, investors, etc. (b) The role of public relations are :- 1. Building public relations helps an organisation to function smoothly and achieve the desired objectives. 2. Public relations helps the organisation in building customer interest in its established products. This further helps an organisation in building a customer base for this new products. 3. It helps an organisation in building a positive image for its products. Moreover, an organisation facing negative publicity can use public relations to improve its image and reputation. 4. Public relations supplements promotion through advertising. 5. It allows organisations to achieve its goal in hassle free manner. regards!