define consumer awareness

A consumer is an individual (or a group of individuals)who consumes the final goods and services for personal use and not for re-sale or manufacturing. Consumer Awareness refers to the concept of making the consumer aware of his/her rights. It ensures that the consumers are well acquainted with their rights and duties regarding matters such as the choice between various products, right information about all the commodities, safety of the products he is consuming, a right to be heard in case of dispute, etc.