Difference between brand value and social value / - Social Science - Understanding Advertising

Question

Difference between brand value and social value???/

Charu · Accepted Answer

Brand
value
Social
value

a Brand value is a term
used to refer goods and services which are associated with a
particular name, sign which so is popular among the
consumers
It refers to the values
guiding and determining our social structures and
processes

b Consumers prefer to
buy products with high band value because, of their popularity, it
is also believed to be of high quality and are also associated with
status symbol
Advertisements impacts
our social value, it
influences our thinking about ourselves as well as that of others
They create values and make people conscious about their
identity

Brand value	Social value
a. Brand value is a term used to refer goods and services which are associated with a particular name, sign which so is popular among the consumers.	It refers to the values guiding and determining our social structures and processes.
b. Consumers prefer to buy products with high band value because, of their popularity, it is also believed to be of high quality and are also associated with status symbol.	Advertisements impacts our social value, it influences our thinking about ourselves as well as that of others. They create values and make people conscious about their identity.