social advertising is a type of advertising which is designed ro give a social message.
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Social advertising differs from a commercial advertising in several points.
Firstly, it is its measurability. Results of commercial advertising can be relatively well-measurable, e.g. by finding out the sales results of promoted product, while the results of social advertising are difficult to find out. The effectiveness of social advertising spots, such as those against racism or domestic violence, is determined much more difficult. The second essential difference is the price of social advertising. While commercial advertising agencies let themselves pay really high sum of money for their services, social advertising is often carried out for free.
Here it should be advisable to ask why is this so? Stepan Tyller, who is a former chairman of the association Art Directors Club Czech Republic, explains the work of advertising agencies on social advertisements like this: "They do this for two basic reasons. Firstly, they really have the opportunity to help to something, and secondly, it is a kind of prestigious job for each agency".
Doubtless, another interesting fact for advertising agencies according to Jiri Langapul is "the reality that the client does not specify any particular limits on campaigns realized for free, so there is enough place to many creative campaigns have risen. Little or no budget does not enable a non-paying client to repeat his statement endlessly. That type of client is much more open to original ideas that stir up sensation".
Firstly, it is its measurability. Results of commercial advertising can be relatively well-measurable, e.g. by finding out the sales results of promoted product, while the results of social advertising are difficult to find out. The effectiveness of social advertising spots, such as those against racism or domestic violence, is determined much more difficult. The second essential difference is the price of social advertising. While commercial advertising agencies let themselves pay really high sum of money for their services, social advertising is often carried out for free.
Here it should be advisable to ask why is this so? Stepan Tyller, who is a former chairman of the association Art Directors Club Czech Republic, explains the work of advertising agencies on social advertisements like this: "They do this for two basic reasons. Firstly, they really have the opportunity to help to something, and secondly, it is a kind of prestigious job for each agency".
Doubtless, another interesting fact for advertising agencies according to Jiri Langapul is "the reality that the client does not specify any particular limits on campaigns realized for free, so there is enough place to many creative campaigns have risen. Little or no budget does not enable a non-paying client to repeat his statement endlessly. That type of client is much more open to original ideas that stir up sensation".
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Commercial advertisement are the advertisement made to sell or promote any product
Eg-cadbury chocolate ,sunsilk shampoo
Social advertisement are the advertisment which have larger message for the society advertised by government, private agencies.Eg- consumer awareness like jago grahak jago ,swachh bharat abhiyan.
Eg-cadbury chocolate ,sunsilk shampoo
Social advertisement are the advertisment which have larger message for the society advertised by government, private agencies.Eg- consumer awareness like jago grahak jago ,swachh bharat abhiyan.
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