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Do you think that commercial advertisements have led to an unhealthy competition in the society ? Give reasons for your answer.

Commercial advertisements will have the following impact and at times leads to unhealthy competition :

a. It will persuade, compel potential customers to buy products.
b. It involves extensive use of money in advertising a product.
c, Commercial advertisements will surely benefit big business houses and brands who are in  a position to spend a lot on advertising, in giving offers , in making their advertisements more attractive.
d. Small companies with medium budget are at a loss, because they are not in a position to advertise their products or bear its costs.
e. It creates misconception on part of customers as they are more inclined towards buying a branded product.
f. Then there are advertisements which directly targets a similar product of a different brand creating a negative image and confusing customers. For example advertisements on toothpastes, washing powder.

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advertising is causing negative social impact on lives. Even if advertising has a vast good impacts on society, it can be ruled out that is has bad impact also. It plays with the emotions of general public and encourages them to think that buying and depleting are the activities of life. Advertising posters of modern films, where sexuality is shown much than the actual theme of the movie, can divert the society a lot. Materialism is being much glorified through advertisements, which can again have dangerous consequences Society is becoming ignorant towards social or world issues because we are too obsessed to satisfy our newly created needs. We want to earn more and more money so that we can buy happiness in forms of products, being advertised as they can bring all the happiness in our lives. We are starving for material goals, because we always just want to have more.

Products which are heavily advertised are expensive due to the cost spent on advertising. It is true that advertising increases consumption, but its also true that the more we consume, the more we destroy the environment, because if demand increases production also increases. Thus the need of raw materials also increases.

There are two advertisements, shown below. Both of them are of same products, that is ice-cream, but with different forms. One can judge from them that which one have positive and which one can have negative impact on society.So, we can say that advertising has positive as well as negative impact on society. The balance, of what is necessary and what really not needed should be focused more. Advertisement can create contentment but can also simultaneously create discontentment. Our society and the marketing of products depend so badly on advertisement that even its negative impact on society cant outweigh the many positive social and economical effects.

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