The WATERisLIFE campaign is a great example of a non-profit organisation that found a popular hashtag and used it in a clever way. They used the hashtag #firstworldproblems and created a video with people in actual dire situations of need reading out these first world problems, such as “I hate when my leather seats aren’t heated.” 2. SafeNight SafeNight is a mobile app that was created by Caravan Studios and the Safe Shelter Collaborative. It offers a secure way for domestic violence shelters and anti-trafficking service organisations to crowdsource funding for immediate shelter.