“Most people think ‘selling’ is the same as ‘talking’. But the most effective salespeople know that listening is the most important part of their job”. (i) Identify the promotional tool given in the above statement. (ii) State any two features identified in point (i).
Dear Student,
(i) The promotional tool given in above statement is Personal selling.
(ii) Feature of Personal Selling
1. Personal Form- This is the first feature of personal selling and it means that there is a face to face interaction between buyers and sellers. Here, direct face-to-face dialogue takes place that involves an interactive relationship between the seller and the buyer.
2. Development of Relationship- Personal selling allows a salesperson to develop personal relationships with prospective customers, which may become important in making a sale. It results in the development of personal relationship between the salesperson and the possible buyer. The seller tries to understand the needs of the buyers and provide the product matching the customer needs. Such a relationship has an important place in sales.
3. Oral Conversation- There is oral conversation between the salesperson and the buyer regarding the features of the product, i.e., price, colour, shape, design, method of use, etc. Through this feature, the salesman helps to tries to persuade the customers for a particular product and make a healthy relationship between them.
Regards.
(i) The promotional tool given in above statement is Personal selling.
(ii) Feature of Personal Selling
1. Personal Form- This is the first feature of personal selling and it means that there is a face to face interaction between buyers and sellers. Here, direct face-to-face dialogue takes place that involves an interactive relationship between the seller and the buyer.
2. Development of Relationship- Personal selling allows a salesperson to develop personal relationships with prospective customers, which may become important in making a sale. It results in the development of personal relationship between the salesperson and the possible buyer. The seller tries to understand the needs of the buyers and provide the product matching the customer needs. Such a relationship has an important place in sales.
3. Oral Conversation- There is oral conversation between the salesperson and the buyer regarding the features of the product, i.e., price, colour, shape, design, method of use, etc. Through this feature, the salesman helps to tries to persuade the customers for a particular product and make a healthy relationship between them.
Regards.