Packaging is considered as the 5th P of marketing mix.What are its implications on Plc. discuss.
Dear student,
Packaging refers to the process of developing and designing the container for a product. It enables differentiation and identification of a product from other products and it acts as a promotional tool. The use of colors, pictures, symbols in packaging helps in attracting the customers. For e.g shampoo is always in an airtight bottle or container so that it is easy to handle.
Implications:
1) It conveys descriptive and persuasive information.
2) It gives assistance related to the home storage of products.
3) It describes the features of the product.
4) Unique and innovative packaging gives benefit to both consumers and producers.
5) It shows the company logo which defines the company.
Regards,
Packaging refers to the process of developing and designing the container for a product. It enables differentiation and identification of a product from other products and it acts as a promotional tool. The use of colors, pictures, symbols in packaging helps in attracting the customers. For e.g shampoo is always in an airtight bottle or container so that it is easy to handle.
Implications:
1) It conveys descriptive and persuasive information.
2) It gives assistance related to the home storage of products.
3) It describes the features of the product.
4) Unique and innovative packaging gives benefit to both consumers and producers.
5) It shows the company logo which defines the company.
Regards,