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What are quantitative and qualitative standards?

Quantitative standards are those standards which can be measured in units or in any terms. Ex increase sale by 10% etc. Qualitative standards are standards which cannot be measured in units. Ex - To increase customer satisfaction etc
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Quantitative standard are those standard whuch can ve numerically measured apart from that qualitive could not numericakky measured for ex loyalty,hardwork etc
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quantitative 
performance expectation in physical and monetary values in term of profits sales volume potential buyers marketing cost per product etc.
qualitative 
performance expectation in behavioural and intangible term such as customer satisfaction customer delight and brand image etc
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