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what are the advantages of radio advertising over magazine advetizing

The advantage of radio advertising over magazine advertising is that through radio they can listen to the news and various advertisements in their regional languages and can understand them easily and might buy them. If they don'thave a personal radio they can listen to it in the markets,shops,etc. where the radios are available. In case of a magazine the personmight not understand the language written in it or might not be able to read then the magazine could be useless and a wastage of money to them.
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ADVANTAGE OF T.V AND RADIO
Like the printing press before them, television and radio have revolutionized mass communication. The proliferation of these modern mass media meant that a signal could be sent out to anyone within broadcast range who possessed the equipment to pick it up. This was a vast change from the physical delivery necessary to connect print media like books and magazines with readers. Once the mechanical infrastructure was in place at both the broadcasting and receiving ends, no further physical connection was necessary between the two.

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