what do you understand by the word brand?List two reasons why building brands is central to advertising?

Anisha has given the right definition of 'Brand'. Building Brands is central to advertising due to the following reasons:

1. Doing so ensures loyalty of the customers, something which they attach their trust to. 

2. Not only the brand becomes popular, also the profits so obtained eventually increase the company's standing in the market.

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i am sooooooooooo sory,it was other 1's answer

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Usain St. Leo BoltOJCDborn 21 August 1986) is aJamaicansprinterwidely regarded as the fastest person ever.He is the first man to hold both the100metresand200metresworld recordssincefully automatic timemeasurements became mandatory in 1977. Along with his teammates, he also set the world record in the4×100metres relay. He is the reigning Olympic champion in these three events, the first man to win six Olympicgold medalsinsprinting, and an eight-time World champion. He was the first to achieve a "double double" by winning 100m and 200m titles at consecutive Olympics (2008 and 2012),and topped this through the first "double triple" (including 4×100m relays).

Although gaining worldwide popularity for a sprint double victory at the Beijing Games, Bolt has had more victories as200 mrunner. While he had not won any significant 100 m title prior to the2008 Olympics, he had won numerous crowns in the 200 m event at the youth, junior and senior levels. Further, at the2013 World Championshipsin Moscow, Bolt completed a hat-trick of200 mworld titles by winning his 3rd straight gold in the event. His 2009 record breaking margin for100m, from 9.69 seconds (his own previous world record) to 9.58, is the highest since the start of fully automatic time measurements.

Bolt's achievements in sprinting have earned him the media nickname "Lightning Bolt",[15]and awards including theIAAF World Athlete of the Year,Track Field Athlete of the Year, andLaureus Sportsman of the Year(three times). He is the highest paid athlete ever in track and field.He has been called the world's most marketable athlete.By winning 3 gold medals at the2013 World Championships, Bolt became one of the most successful athletes in the 30-year history of the athletics world champions

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Brand refers to the name given to a specific kind of item. When a band is selected , it sould be easy for people to memorise their names and they should be world wide.

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