what is social advertisement?

Social Advertising represents ad formats that engage the social context of the user viewing the ad. Whereas in traditional, non-social, advertising the ad is targeted based on what it knows about the individual person or the individual page, in social advertising the ad is targeted based on what it knows about the individual user 's social network.

Social Advertising is the first form of advertising that systematically leverages historically "offline" dynamics, such as peer-pressure, friend recommendations, and other forms of social influence.

Mark Zuckerberg said “Social actions are powerful because they act as trusted referrals and reinforce the fact that people influence people. It’s no longer just about messages that are broadcast out by companies, but increasingly about information that is shared between friends. So we set out to use these social actions to build a new kind of ad system.”^{[citation needed]}

The fact that advertisers are looking to reach out to many social networks at once means that they often look to Ad Networks to deliver ads across these networks through custom applications.

Some other definitions are contextual advertising, or interactive ads.

The key factor that enables Social Ads are independent applications within social networks - now when open known as open social networks or open social platforms. socia advertising is also called public service advertising as it is done for benefit of people.

Social advertisement are designed to create awareness on social issues like smoking and AIDS. They are issued by govt. or private agency. They aim at public awareness and well fair.

the advertisements made by government or private agencies for awarness and binding them with justice and goodness.

This type of advertising is done for the benefit of the people.Hence, it is called public service advertising. The advertisementssend out messages that urge people to protect the environment,give up smoking and drinking, take precautions against diseases,drive cautiously,have concern for others,donate money to charities, and so on.Usually,the advertisements include advice about how these can b done. this type of advertising is mainly done by governments.

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socil advertisements are the advertisementwhich give social values to people.

 social advertisement are used to give a large message to the mass.for eg.jaago grahak jaago