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What is the importance of advertising in democracy? please answer fast!

  •  in a democracy,media plays a very important role in providing news and events taking place in the county and the world.
  • it is on the basis of the info. that citizens can for ex.-learn ow the govt. works.
  • and often if they wish they can take actions on the basis of these news stories.
  • some of the ways in which they can do this is by writing letters to the concerned ministers,organising a public protest,starting a signature campaing asking the govt. to rethink its programme.
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Advertising is an audio or visual form of marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea. Sponsors of advertising are often businesses who wish to promote their products or services.
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Importance of advertising are    
  1. Increasing the sales of the product / service.
  2. Giving information about the product / service to prospective buyers.
  3. Creating and maintaining a brand identity or brand image
  4. Communicating a change in the exisiting product line to consumers
  5. Creating awareness among the consumers before launching or introducing a new product or service.
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