What is the positive and negative impacts of advertising on democracy?

Positive advertising is that kind of advertising which informs, educates and motivates the viewers. These advertisements work with a social responsibility. For instance, advertisements aimed at eradicating polio or AIDS. These constitute positive advertising.

Negative advertising includes such advertisements which is not truthful and which violates the dignity of the consumers. Giving false information about the ingredients of a product, making false claims and not making clear the effects of using the product deliberately, can be regarded as negative advertising. Even violating the dignity off the consumer by making false claims, mocking or exploiting the innocence of the consumer is regarded as negative advertising.